TARGETED ADVERTISING
Consider using targeted online advertising through platforms like Google Ads or Facebook Ads to reach potential clients who are searching for facial or skincare services in your area. You can target specific keywords related to salt stone massage, facial relaxation rituals, or spa body treatments, or target users based on demographics and interests such as self-care, spa facials, or holistic beauty.
For Facebook ads, it’s recommended to keep the text short and to the point, ideally within 125 characters or less. Facebook users scroll quickly, so your ad should capture attention fast and deliver your message clearly. Additionally, Facebook limits the text allowed on an ad image to 20% or less of the image’s area, so your visual should be soothing, warm, and professional.
Here are some done-for-you written advertising campaigns.
All the examples highlight how estheticians can integrate salt stone massage into their facial and back treatments. You can adjust wording to fit your brand voice or if you’d like to mention the use of warm packs.
Example 1:
“Introducing a new level of relaxation in your facial experience! Warm Himalayan salt stones melt away tension in your arms, neck, and back before your facial begins — helping you fully unwind. You’ll finish your treatment grounded and glowing, as the soothing warmth brings balance back to body and mind. Add this luxurious touch to your next facial — book now!”
Example 2:
“Elevate your facial with warm salt stones! Enjoy soothing neck, shoulder, and arm massage before and after your treatment — or during your back facial before the mask is applied. The warmth melts stress, eases tight muscles, and prepares you for radiant skin and total relaxation. #saltstonemassage #esthetician #facialspa #relaxation #selfcare”
EMAIL MARKETING
Building an email list of facial and skincare clients is an excellent way to promote your salt stone massage add-ons. Send updates, seasonal specials, or last-minute availability messages featuring your new service.
Here are done-for-you email campaign samples.
You can personalize these whether you’re working solo or with a team of estheticians.
Subject: Melt Away Stress with Warm Salt Stones Before Your Facial
Dear [Client Name],
Are you ready to take your facial experience to the next level of relaxation? I’m excited to introduce a new way to enhance your comfort and well-being — warm salt stone massage!
Before your facial begins, I’ll use smooth, heated salt stones on your arms, neck, and back to melt away tension and help you fully relax. The warmth encourages circulation and helps your body release stress, allowing your skin to benefit even more from your facial.
If you’re receiving a back facial, warm salt stones will be used before the mask is applied, soothing the muscles and preparing the skin for deeper results.
You’ll finish your session grounded, balanced, and glowing — inside and out. Book your next appointment today and experience the healing comfort of warm salt stones.
Warm regards,
[Your Name]
[Your Spa or Studio Name]
Shorter Version
Subject: Experience Pure Relaxation Before Your Facial
Dear [Client Name],
I’m now offering warm salt stone massage to begin and end your facial — soothing your neck, arms, and back so you can fully unwind. During back facials, the stones are used before the mask for a deeply relaxing, restorative touch.
This gentle warmth melts tension, promotes balance, and makes your entire treatment feel even more luxurious.
Book now to try this new experience — your skin and spirit will thank you!
Best,
[Your Name]
[Your Spa or Studio Name]
SOCIAL MEDIA MARKETING
Social media platforms like Facebook, Instagram, and TikTok are perfect for showcasing your new salt stone ritual for estheticians. Share short videos of the warm stones being used on the neck and shoulders before a facial, or on the back before a mask. Highlight how this helps clients relax more deeply and enhances their spa experience.
Sample Posts:
“Begin and end your facial in total relaxation! Warm salt stones gently melt tension from your neck, shoulders, and arms — setting the tone for a deeply calming experience. During back facials, stones are used before the mask to soothe and detoxify. Book your next facial and experience the healing warmth! #saltstonemassage #facialspa #estheticianlife #relaxation #selfcare”
OR
“Your facial just got even better! I now incorporate warm salt stones at the beginning and end of each treatment to relax your arms, neck, and back. For back facials, the stones are used before the mask to enhance results and ease muscle tension. #saltstonemassage #esthetician #spaday #glowingskin #relaxation”
SEARCH ENGINE OPTIMIZATION (SEO)
Optimizing your website can help potential clients find your salt stone facial and back facial services. Include related keywords throughout your website text, service menus, and Google listing.
Sample SEO Keywords:
Salt stone massage for facials
Warm stone esthetic services
Back facial with salt stones
Arm and neck massage
Relaxing facial experience
Spa treatment add-on
Warm stone back treatment
Holistic esthetician services
Himalayan salt stones
Warm stone body care
Detoxification
Skin and stress relief
LOCAL MARKETING
Targeting your local area helps you attract loyal, repeat clients. Partner with wellness centers, hair salons, or yoga studios to cross-promote. Offer mini “relax and glow” events demonstrating your salt stone ritual before facials or as part of a seasonal package.
Sample Local Ads:
“Relax before your facial even begins! Enjoy soothing warmth from natural salt stones on your arms, neck, and back — the perfect way to unwind before your skincare treatment. During back facials, the stones are used before the mask to detoxify and soften your skin. Book your session today at [Your Business Name], [Your City/Town]. #saltstonemassage #facialspa #selfcare #yourcity/town”
OR
“Discover the healing warmth of salt stone massage! We incorporate warm stones into facials to release neck and shoulder tension before your treatment, and during back facials to enhance skin renewal. Visit [Your Spa Name] in [Your City/Town] to relax, restore, and glow. #estheticianlife #saltstonemassage #spaday”
REFERRAL MARKETING
Encourage your clients to share their experience with others. Offer a discount or add-on when someone refers a friend for your facial with salt stone ritual or back facial.
Long Version:
Dear Valued Client,
Thank you so much for your continued support of my esthetics practice! I’m thrilled to introduce a Referral Program to thank you for helping others discover the relaxation and rejuvenation of warm salt stones.
When you refer a friend who books a facial or back facial incorporating salt stones, you’ll receive a discount on your next visit. It’s my way of saying thank you for helping spread the word and supporting my small business.
Simply have your friend mention your name when booking — and enjoy your reward on your next appointment!
Warmly,
[Your Name]
Short Version:
Dear [Client Name],
Refer a friend for a facial with my new warm salt stone ritual and receive a discount on your next treatment! Thank you for sharing the love and helping others discover this relaxing experience.
Best,
[Your Name]
By using these marketing strategies, estheticians can successfully promote their salt stone arm, neck, and back massage rituals as part of their facial and back facial services — helping clients feel more relaxed, grounded, and ready to glow.
Salt Stone Massage 